Sarah has a B.A. Hons English Language & Literature from The University of Manchester. She trained as a journalist with The Daily Telegraph and has extensive specialised PR experience. Her clients have included ICI/Zeneca (part of the team which handled the original “split”), British Aerospace, P&O Ferries, Barclays Bank, The Daily Telegraph & others.

With Sensei Sarah brings particular expertise in managing the communication and personal implications of change. Her work has encompassed many different clients including: the ICI/Astra Zeneca de-merger; British Aerospace the re-organisation of Bristol Air Field to a commercial airport; Medevale / Medeva / Celltech / UCB / Inyx name & entity change for Ashton Pharmaceuticals; and sales consultant training & commercial repositioning for various products for Clinique & Unilever.

Most recently, Sarah has worked extensively within the IS function of Reckitt Benckiser in India, South Africa, Vietnam, Dubai, Austria, Warsaw and Slough helping improve their communications and team working skills.